jonaslionhead@gmail.com
@JonasLeijon

About

Jonas Leijonhufvud is a Swedish business journalist and the co-author of The Spotify Play, published by Diversion Books.

Originally titled Spotify inifrån, the corporate biography has been translated to over a dozen languages and is currently being adapted into a Netflix Originals miniseries. The Spotify Play is an updated version translated by Jonas and his co-author Sven Carlsson themselves.

Born in 1974 to an American mother and a Swedish father, Jonas grew up in both Stockholm, Sweden, and Tucson, Arizona. He graduated from University High School in 1993 and four years later earned a BA in Media Arts from the University of Arizona. He has also studied economics and business at Stockholm University.

Jonas has been a business journalist for over two decades, working at national Swedish newspapers such as Dagens Nyheter, Svenska Dagbladet and the business daily Dagens Industri, where he is currently a reporter at the tech subsidiary Di Digital. Jonas has also worked in television, among other things as a writer for the acclaimed historical food show Historieätarna.

He currently resides on Södermalm in Stockholm with his partner Maria and their baby daughter Olivia. In his spare time he enjoys tennis, running, outdoor gyms, standup comedy, reading and spending time with family and friends.

jonaslionhead@gmail.com        @jonasleijon



Jonas Leijonhufvud is a Swedish business journalist and the co-author of The Spotify Play, published by Diversion Books.

Originally titled Spotify inifrån, the corporate biography has been translated to over a dozen languages and is currently being adapted into a Netflix Originals miniseries. The Spotify Play is an updated version translated by Jonas and his co-author Sven Carlsson themselves.

Born in 1974 to an American mother and a Swedish father, Jonas grew up in both Stockholm, Sweden, and Tucson, Arizona. He graduated from University High School in 1993 and four years later earned a BA in Media Arts from the University of Arizona. He has also studied economics and business at Stockholm University.

Jonas has been a business journalist for over two decades, working at national Swedish newspapers such as Dagens Nyheter, Svenska Dagbladet and the business daily Dagens Industri, where he is currently a reporter at the tech subsidiary Di Digital. Jonas has also worked in television, among other things as a writer for the acclaimed historical food show Historieätarna.

He currently resides on Södermalm in Stockholm with his partner Maria and their baby daughter Olivia. In his spare time he enjoys tennis, running, outdoor gyms, standup comedy, reading and spending time with family and friends.

The Spotify Play

The David vs. Goliath story of Spotify CEO and Founder Daniel Ek—who bet everything on disruptive innovation, and played the giants of Silicon Valley, the music industry, and the podcast world in his quest to build today’s largest online source of audio.

Steve Jobs had tried to stop this moment from ever happening. Google and Microsoft made bids to preempt it. The music industry had blocked it time and again. Yet, on a summer’s eve in 2011, the whiz kid CEO of a Swedish start-up celebrated his company’s US launch.

In the midst of the Apple-Android tech war and a music-label crusade against piracy and illegal downloading, Spotify redrew the battle lines, sent shockwaves through Silicon Valley, and got the hardline executives at Universal, Sony, and Warner to sign with his “freemium” platform.
Daniel Ek conquered the music streaming world. Yet the fight for complete audio dominance—music and podcasts—was far from over.

In The Spotify Play, journalists Sven Carlsson and Jonas Leijonhufvud draw upon hundreds of interviews, previously untapped sources, and in-depth reporting on figures like Mark Zuckerberg, Sean Parker, Steve Jobs, Taylor Swift, Jay-Z, Pony Ma Huateng, and Jimmy Iovine.

They reveal how Spotify revolutionized the consumption of sound, with more than 50 million songs, a million-plus podcasts, and a user base expected to surpass 350 million in 2021.

The book, originally published in Swedish titled Spotify inifrån, has been revised and translated by the authors ahead of its publication in the US.


Praise for The Spotify Play


”Two excellent Swedish journalists recount the historic rise of the company that changed modern music not just as a riveting business tale, but as a lesson in tech geopolitics. Spotify's Daniel Ek shows why Silicon Valley does not always win.”

David Kirkpatrick, New York Times bestselling author of The Facebook Effect

“Finally, a deep and insightful dive into the music industry's most disruptive new player and the characters behind the Swedish giant's global audio crusade”

Shirley Halperin, Executive Editor, Music, Variety


Buy the  book ︎︎︎

The Spotify Play

The David vs. Goliath story of Spotify CEO and Founder Daniel Ek—who bet everything on disruptive innovation, and played the giants of Silicon Valley, the music industry, and the podcast world in his quest to build today’s largest online source of audio.

Steve Jobs had tried to stop this moment from ever happening. Google and Microsoft made bids to preempt it. The music industry had blocked it time and again. Yet, on a summer’s eve in 2011, the whiz kid CEO of a Swedish start-up celebrated his company’s US launch.

In the midst of the Apple-Android tech war and a music-label crusade against piracy and illegal downloading, Spotify redrew the battle lines, sent shockwaves through Silicon Valley, and got the hardline executives at Universal, Sony, and Warner to sign with his “freemium” platform.
Daniel Ek conquered the music streaming world. Yet the fight for complete audio dominance—music and podcasts—was far from over.

In The Spotify Play, journalists Sven Carlsson and Jonas Leijonhufvud draw upon hundreds of interviews, previously untapped sources, and in-depth reporting on figures like Mark Zuckerberg, Sean Parker, Steve Jobs, Taylor Swift, Jay-Z, Pony Ma Huateng, and Jimmy Iovine.

They reveal how Spotify revolutionized the consumption of sound, with more than 50 million songs, a million-plus podcasts, and a user base expected to surpass 350 million in 2021.

The book, originally published in Swedish titled Spotify inifrån, has been revised and translated by the authors ahead of its publication in the US.

Praise for The Spotify
Play

”Two excellent Swedish journalists recount the historic rise of the company that changed modern music not just as a riveting business tale, but as a lesson in tech geopolitics. Spotify's Daniel Ek shows why Silicon Valley does not always win.”

David Kirkpatrick, New York Times bestselling author of The Facebook Effect

“Finally, a deep and insightful dive into the music industry's most disruptive new player and the characters behind the Swedish giant's global audio crusade”

Shirley Halperin, Executive Editor, Music, Variety


Buy the  book ︎︎︎